pomelo fashion

off shoulder top florals off shoulder top florals off shoulder top florals pomelo fashion pomelo fashion floral summer top name necklace

Top: Pomelo Fashion | Jeans: Jamie Jeans from Top Shop | Bag: Dune | Shoes: Charles and Keith | Necklace: c/o Name Necklace | Photography by Reshma

I absolutely love this top from Pomelo Fashion. It was a mission to get my shipment. I ordered from their store recently for about $80. Unfortunately, Canada customs put duties on it for about $45 and I was so so upset! I hate paying duties and additional taxes. However, the company was VERY nice enough to pay duties for me since it was my first order from them.

In this blogpost, I wanted to briefly discuss about “influencer marketing.” As a digital marketer it is sometimes tough to measure which influencer is impactful. You can add special links, specific blogger code etc. but sometimes people don’t buy it right then and there or they don’t use those links/codes.  I truly believe influencer marketing works and this top in this post is proof. I had never even heard of Pomelo Fashion but recently, I have seen one of my blogger friends (she’s actually a family friend too) wear clothes from Pomelo. I was not only informed of this store, I actually ended up purchasing. I didn’t purchase right then.. it took me about a month from her first post that I saw. I wish I could order from them more but I really do hate paying duties for shipment coming in to Canada. You can’t predict what will get taxed and what won’t. I really like Pomelo Fashion’s clothes, they are reasonably priced and super trendy! So to all the digital marketers out there, influencer marketing does work! It’s hard to measure and can take some time.

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